How Old Do You Think You Are?
I’m fascinated with one of the ideas presented at the Business of Aging: Information Exchange Network (BA:IEN) breakfast meeting this past week, namely that regardless of our age, we rarely think of ourselves as old.
The speaker, Director of Publications for FYI Magazine, Vicki Dillane, related the story of her parents who are in their late 60s and enjoyed the social calendar of college kids. When she suggested to them they might like to take up bocce ball, a popular pastime at the Florida condo where her parents spent part of the winter, their response was something along the line of, “Why would we do that? It’s for old people.”
Dillane thinks it’s great her parents are well and robust and that they don’t think of themselves as ‘old’ but she does point out their response highlights a commonly held belief amongst, well, everyone: while we all realize we’re aging, most of us don’t think of ourselves as old.
What are the implications of this? Plenty.
Dillane related how this ‘forever young’ attitude resulted in the need for her magazine to re-brand. Twice. When Forever Young first began publishing, the typical reader was someone who was born between 1900 and World War II. Top-of-mind issues were things like personal safety and the betterment of society. Compare that to someone who is just turning 65 today. This cohort, a.k.a. The Baby Boomers, is associated with privilege. They are actively looking for ways to stay healthy and engaged as they define a different way of living. (Good news for companies like PointerWare whose mission is to keep people engaged and connected no matter how old they are. Or think they are.)
What do you think? Do you think of yourself as ‘old’? Do you think you ever will? And is that a good thing or a bad thing? We’d love to get your thoughts on this.
- Posted by Karen

